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Designing an exciting product launch for a world renowned car manufacturer

Aston Martin Bristol

SLX has been a trusted production partner of Aerospace Bristol since 2017 and we have had the opportunity to work on many breathtaking events there over the years. Recently, we had the privilege of working with Aston Martin Bristol to provide a very special evening to celebrate the launch of their Aston Martin DBS Concorde Edition cars.

The Brief

We were approached by Aston Martin Bristol to create a spectacular event at Aerospace Bristol fit to host the launch of their new Aston Martin DBS Concorde Edition cars. Their vision was to bring 8 Aston Martin DBS Concorde Edition cars into the venue along with 150 guests and a 9-piece band. After careful curation and consideration, we achieved the following results.

Our Approach

We supplied all staging, scenic, lighting, audio and video elements. To make the event as customisable as possible, we provided two custom Aston Martin gobos, projection/screen and mixing for showing clients content, and 28 moving lights set to company colours which we programmed and operated on-site before and throughout the show.

For staging, we designed, dressed and carpeted a 8m x 4m stage with a height of 450mm to accommodate a 9-piece band. Other scenic features included an acrylic lectern and a 24m wide scenic solution behind the stage with a custom programmable lighting package as per the client’s request.

In terms of additional features, we provided an extra audio package for the band including monitors, mics, stands and patch, and an extra lighting package, on top of our in-house rig, for the band and for the cars to bring the client’s brief to life.

An additional
ROBE LEDBeam 150 illuminated the band
attendees at the event
An additional
Ayrton Nandobeams lit the 8 cars around the venue

The Results

We adapted to the given brief, using all our expertise to utilise the in-house rig as well as providing additional features where appropriate. This resulted in a highly customised event showcasing and illuminating the product launch of a World-renowned car manufacturer at the iconic Aerospace Bristol.